Etikett: story

The Tini Philosophy

The Tini Philosophy

Tini Garments is the result of different ideas on how to create a more sustainable world. And most importantly – more sustainable people.

As a fashion designer, I have always felt conflicted about the fashion industry – both from an environmental and ethical perspective but also from a consumer’s point of view. The mass production of clothes or “the fast fashion-system” as it’s called isn’t just devouring the planet’s resources and contributing to social injustice, it also turns us into insecure consumers.

When I ended up in a personal crisis, I began to ask myself what I really needed as a survival strategy. That was when I felt the urge to once again start to design clothes. I wanted to make garments that could give me a sense of security and stability. I came to the point where I decided to be brave enough to provide myself with unconditional love, to accept myself the way I wanted to be accepted and to see myself the way I wanted to be seen. Tini Garments is a result of those insights and the clothes that we create becomes a manifestation of ideas to achieve some piece of mind.

Today, I choose to relate to the fashion system as a possible tool for social change. A chance to influence how people feel and how they behave. If there is even the tiniest chance that I can contribute to making the world a better place, then I proudly identify myself as a fashion designer.

Tini Warg, Co-founder and Head of Design

Meet our Costumers

Meet our Costumers

On a daily basis, we get inspired by our customers attitudes and experiences of fashion, consumption, well-being and beauty. Insightful conversations lead to change and give us plenty of energy! Iris Kuylenenstierna shares her thoughts on her relationship with fashion and clothes.

I invest in myself by taking the time to try something that really fits, and that also comes with sustainability in mind. The clothes get a different value than if I would have gone to a shop without knowing where the clothes are made. Now I can see the process behind every garment and I know what’s happened along the way.

This has changed my behavior in a sense that has not been natural for me before. I see that as a victory! If something’s wrong with my pants now for example, I just go to the tailor and get it mended – I don’t have to buy a new pair. If I’m gonna treat myself to something now, it’s not just gonna be good for me but also for the environment. 

When you think about the bargain-hunt, trying to get away with spending less, all the sales, all the ways producers are cutting prices – somewhere someone is paying a hefty price for all that. Just a simple thing such as getting rid of the fitting room, my god how nice is that? A room with a large mirror, strange lightning. Sometimes I feel like a cog in a much bigger wheel, like someone has already calculated how to make us buy more, and that feels cynical.