Kategori: Story

The Tini Philosophy

The Tini Philosophy

Tini Garments is the result of different ideas on how to create a more sustainable world. And most importantly – more sustainable people.

As a fashion designer, I have always felt conflicted about the fashion industry – both from an environmental and ethical perspective but also from a consumer’s point of view. The mass production of clothes or “the fast fashion-system” as it’s called isn’t just devouring the planet’s resources and contributing to social injustice, it also turns us into insecure consumers.

When I ended up in a personal crisis, I began to ask myself what I really needed as a survival strategy. That was when I felt the urge to once again start to design clothes. I wanted to make garments that could give me a sense of security and stability. I came to the point where I decided to be brave enough to provide myself with unconditional love, to accept myself the way I wanted to be accepted and to see myself the way I wanted to be seen. Tini Garments is a result of those insights and the clothes that we create becomes a manifestation of ideas to achieve some piece of mind.

Today, I choose to relate to the fashion system as a possible tool for social change. A chance to influence how people feel and how they behave. If there is even the tiniest chance that I can contribute to making the world a better place, then I proudly identify myself as a fashion designer.

Tini Warg, Co-founder and Head of Design

Meet our Costumers

Meet our Costumers

On a daily basis, we get inspired by our customers attitudes and experiences of fashion, consumption, well-being and beauty. Insightful conversations lead to change and give us plenty of energy! Iris Kuylenenstierna shares her thoughts on her relationship with fashion and clothes.

I invest in myself by taking the time to try something that really fits, and that also comes with sustainability in mind. The clothes get a different value than if I would have gone to a shop without knowing where the clothes are made. Now I can see the process behind every garment and I know what’s happened along the way.

This has changed my behavior in a sense that has not been natural for me before. I see that as a victory! If something’s wrong with my pants now for example, I just go to the tailor and get it mended – I don’t have to buy a new pair. If I’m gonna treat myself to something now, it’s not just gonna be good for me but also for the environment. 

When you think about the bargain-hunt, trying to get away with spending less, all the sales, all the ways producers are cutting prices – somewhere someone is paying a hefty price for all that. Just a simple thing such as getting rid of the fitting room, my god how nice is that? A room with a large mirror, strange lightning. Sometimes I feel like a cog in a much bigger wheel, like someone has already calculated how to make us buy more, and that feels cynical.

Mistra Research Foundation

Mistra Research Foundation

Mistra research foundation recently released a report giving investors knowledge on how the fashion industry needs to change in order to become more sustainable.

The report, based on research from the finished program Mistra Future Fashion, concludes that the clothing and fashion industry is responsible for the biggest negative environmental impact from a life cycle perspective concerning climate change, pollution and water usage.

Therefore, reducing that negative impact from the line of production is crucial. We need to consume less and instead learn how to take care of the clothes we own in order to increase longevity. Our goal at Tini Garments is that you should be able to use your clothes forever. We make sure to provide you with the necessary information about material and care and also act as support if something needs to be mended.

Read the article here!